Medical SEO (Search Engine Optimization)
High-intent searches such as "dermatologist near me" or "urgent care in Houston" call for the optimization of your website to rank on Google's first page. Among others:
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Local SEO and Google Maps Optimization
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Keyword research for medical vocabulary
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Schema markup and technical SEO
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Study of rivals
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SEO copywriting and blog content
Healthcare Website Design & Development
Fast, secure, and created to turn visitors into patients, our HIPAA-compliant, mobile-friendly websites are Whether you are beginning from scratch or updating an old website, we have you covered.
PPC (Pay-Per-Click) Ads for Medical Practices
Targeting those actively looking for your services, our Google Ads and Bing campaigns enable you to immediately generate fresh patient leads. Every advertising campaign is targeted at location, compliance, and return on investment.
Social Media Marketing for Healthcare
To improve visibility and reputation, we handle your Facebook, Instagram, LinkedIn, and other platforms. We offer:
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Custom content creation
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Healthcare-specific creatives, reels, and videos
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Community building and involvement
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Observing reputation
Online Reputation Management
Online reviews are trusted by patients. By means of our assistance, you may create a powerful online profile by:
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Producing five-star Google reviews
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Managing your responses
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Observing review sites
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When feasible, getting rid of dishonest or fraudulent reviews
Email Marketing & Automation
Through HIPAA-compliant email campaigns, we create patient engagement and loyalty:
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Appointment notifications
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Newsletter and patient education
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Campaigns for activation for patients who have stopped responding
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Seasonal health alerts and promotions
Optimizing Conversion Rates (CRO)
To raise your website's conversion rate and maximize your return on all digital campaigns, we test and improve landing pages, call-to-action buttons, and site layouts.
Core Services - what we actually do
1. Search Engine Optimization (SEO) — earn discoverability
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Keyword & intent research tuned to medical search behavior (e.g., “knee replacement near me,” “adult ADHD clinic” vs. informational queries).
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Technical SEO fixes: site architecture, schema (Service, FAQ, LocalBusiness), mobile performance, and XML sitemaps.
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Local SEO & Google Business Profile optimization: location pages, citation cleanup, review acquisition strategy, and appointment links.
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Content strategy: pillar pages, service pages, clinician bios, and patient education that build topical authority and E-A-T (expertise, authoritativeness, trust).
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Ongoing link-building via partnerships, local citations, and clinician thought-leadership.
2. Paid Media (PPC & Paid Social) — predictable patient acquisition
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Google Ads (Search + Performance Max for clinics), Microsoft Ads, and Paid Social (Facebook/Instagram/LinkedIn where appropriate).
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Geo-targeting by catchment area, ZIP-level bid strategies for high-value service lines.
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Conversion tracking tied to scheduling systems, phone calls (call tracking), and form completions.
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Creative testing (ad copy, landing pages, CTAs) to lower cost-per-appointment and improve quality of leads.
3. Content Marketing & Thought Leadership — build trust & referrals
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Patient-facing content: FAQs, condition guides, treatment pages, video explainers.
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Clinician content: published articles, case studies (de-identified), and peer-facing whitepapers to earn referrals.
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Content calendar with SEO and topical-priority signals (seasonal care, guideline updates).
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Video scripts, short-form patient testimonials (consented), and animated explainers for complex procedures.
4. Website UX / Conversion Rate Optimization (CRO)
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Landing page audits: reduce friction for new patient booking (simple forms, phone-to-book options).
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A/B testing of headlines, CTAs, scheduling flows and telehealth pathways.
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Accessibility and WCAG checks — important for both UX and search.
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Fast, secure hosting recommendations and image optimization for page speed.
5. Reputation & Review Management
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Proactive patient review capture (post-visit SMS/email workflows) and response templates for compliance.
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Address negative feedback publicly + privately per policy — protect reputation without violating HIPAA.
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Reputation dashboards and local rating improvements to increase appointment conversion.
6. Social Media Strategy & Community Building
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Platform strategy tailored to compliance and audience: Instagram for practice humanization, LinkedIn for clinician thought leadership.
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Editorial calendar, community moderation, and ad amplification for events and campaigns.
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Patient education series and timely health awareness campaigns.
7. Email & Patient Retention Campaigns
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Welcome sequences, recall/recare campaigns (chronic care, immunization reminders), and post-visit nurture.
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HIPAA-aware automation for appointment reminders, payment reminders, and secure portal prompts.
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A/B tests for subject lines, send times, and segmentation by payer or patient cohort.
8. Analytics, Attribution & Reporting
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Dashboards tying marketing actions to new patient bookings, revenue per procedure, LTV (where available), and CAC.
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Call tracking, UTM governance, GA4 / server-side tagging, and CRM/HIS integration for accurate attribution.
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Monthly strategic reviews with prioritized next-step recommendations.
9. Compliance & HIPAA-Aware Marketing
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Templates and messaging reviewed for PHI risk, clinical accuracy, and regulatory clarity.
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BAAs available for integrations that handle PHI (e.g., appointment portals, patient messaging).
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Consumer-friendly consent flows for testimonials and case studies.
Why healthcare teams hire us
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Marketing that understands clinical nuance, privacy, and malpractice sensitivities.
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Full-funnel capabilities: local SEO → content → paid media → conversion optimization → retention.
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HIPAA-aware workflows and BAAs where necessary.
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AI-assisted production for intelligence and efficiency; humans control messaging and compliance.
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Data-first reporting with clear KPIs tied to patient acquisition and revenue.
Healthcare Digital Marketing Services
You treat patients. We grow your practice.
Our healthcare's digital marketing combines intelligent creativity, clinical respect, and quantifiable statistics. While keeping communication compliant, sympathetic, and on-brand, we create patient pipelines that actually convert. We use AI to spot patterns and speed production, but every piece of content, campaign, and patient touch is reviewed by real humans who understand healthcare.
Our Healthcare Digital Marketing Services
How we integrate with AI-powered billing & RCM
We coordinate marketing with revenue operations so leads are triaged into the right revenue paths:
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We pass lead metadata (service, referring clinician, urgency) to billing/Rx teams so claims readiness begins at intake.
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We track conversion quality (claims submitted, CPT mappings, payer mix) and feed that back into channel optimization.
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AI helps identify high-value patient cohorts (e.g., procedure-ready patients) — we amplify channels for those cohorts while your billing team prepares prior authorizations and eligibility checks.
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Example: a PPC campaign for “arthroscopy” is optimized not just for appointment volume but for payer mix and expected reimbursement so marketing and RCM align on ROI.
Why Choose Sirius Solutions Global?
Ninety percent of patients now use online search to find providers; therefore, healthcare is no longer solely referral-based. They are making online bookings, checking websites, comparing techniques, and reviewing products. You're losing clients to rivals who are if your clinic or business is not visible online.
The answer? A planned, compliant, and quantifiable healthcare digital marketing approach positions you in front of the appropriate patients in the proper locations at the right moment.
Let’s Grow Your Practice
Sirius Solutions Global is your reliable partner for healthcare marketing success, whether you're just starting your digital presence or wanting to expand quickly. From SEO to Google Ads to social media and email marketing—we handle everything so you can concentrate on providing great care.
📞 Obtain a free electronic audit right now.
Let us demonstrate how to attract more patients and dominate your local market.